![Toyota](https://www.luerzersarchive.com/wp-content/uploads/2002/03/21579.jpg)
Toyota
Saatchi & Saatchi, Toronto
[3.02.099]
More Info
“Road Trip” [01:00]#
This spot was filmed with rotoscope effects. It starts as a video-game-like animated film, but as the Toyota races through the city it tears into another dimension. It rips open the fabric of the animated city to reveal a real world underneath. A slow-motion slide into a parking space at the end affords a final view of the car’s lines, before they are again covered by the animation effects.
- Client Toyota
- Ad Agency Saatchi & Saatchi, Toronto
- Art Director Kathryn Nassr
- Copywriter Blain Harper, Rick Teigrob
- Production Company Industry Films, Toronto
- Director Sean Thonson
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