Toyota
Saatchi & Saatchi, Paris
[4.98.071]
More Info
Toyota Picnic “Eggs” [01:00]# The problem: how to ride your bike, carrying a large basket of eggs and deliver them unharmed. The man in this commercial fails repeatedly to do so and his wife gets on his case every time. The fairly simple solution: an egg carton which keeps each egg secure and whole in its place the idea which served as the inspiration for the new Toyota Picnic.
- Client Toyota
- Ad Agency Saatchi & Saatchi, Paris
- Art Director Bertrand Pallatin
- Copywriter Edgard Montjean
- Director Doug Nichol