Toyota “Elephant” (00:15)# A novel way to advertise a car, in any case. The new Toyota Cargo comes across as fun and, most importantly, very spacious. Which is what these two spots illustrate in a humorous manner. For instance when an African bushman is lured onto the wrong trail by an ele-phant. In the second spot we think two eskimos are sitting in an igloo until it turns out to be a car. Gold Medal at the 14th Times Asia Pacific Awards in the “Automotive” category.