Toyota
Saatchi & Saatchi, London
[3.04.111]
More Info
Toyota “Party Dress” (00:40)# No little girl has ever been happier, it seems. A pretty fairy costume, luscious golden curls, a magic wand … and off we go to the fancy dress party. Dad’s proudly coming along, too. If only it weren’t for that idiotic motorist who passes by so very closely while driving through an enormous puddle … no wonder the young lady starts screaming at the top of her lungs. Her extremely irate dad, meanwhile, runs up to the now stationary car and asks the driver whether he’s the owner of the vehicle. The fiend thinks about it for a second, nods affirmatively, and is promptly rewarded by a punch in the face. Looks as if owning this car makes you so proud you’d put up with almost anything. Winner of a Silver Lion at Cannes.
- Client Toyota
- Ad Agency Saatchi & Saatchi, London
- Art Director Colin Jones
- Copywriter Michael Campbell
- Production Company Outsider, London
- Director Matthijs van Heijningen