Toyota
Saatchi & Saatchi, Los Angeles
[3.04.112]
More Info
Toyota “Girlfriend” (00:30)# We all know the feeling. One’s hanging around the house waiting for the boyfriend who apparently can’t think of anything better to do than be constantly meeting up with his mates and wasting time. Only that, in this case, the long-suffering girlfriend is hellbent on revenge. She’s going to destroy the only thing he apparently values – his Toyota Tacoma – and record the whole thing on videotape for good measure. Pity, though, that her plan is doomed to failure. The car is tougher than she thought. Unlike the girl herself … Gold Lion at Cannes.
- Client Toyota
- Ad Agency Saatchi & Saatchi, Los Angeles
- Art Director Dino Spadavecchia
- Copywriter Travis Sorge
- Production Company Harvest Films
- Director Baker Smith