Pitting a car against the forces of nature
is a popular theme in car advertising
these days, e.g. last year’s Jeep “Volcano”
commercial. This time around, for
the Toyota Tacoma, it is not some seismic
occurrence against which the SUV
has to prove itself but the choppy sea
into which the car’s owner ventures forth
in his boat after parking the car close to
the water – leaving it to fend for itself in
the rising and rather dramatic tide.