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Toyota

Saatchi & Saatchi, Kuala Lumpur

[3.06.009]

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The Toyota VIOS seems to be so irresistible
that even a sea monster, lurking at
the bottom of a lake, uses a cut-out
model of the vehicle to lure its prey – in
this case an unassuming jogger – into
its vicinity. After the monster has snared
its victim, it is clever enough to put the
collapsed two-dimensional model up
again.

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The Toyota VIOS seems to be so irresistible that even a sea monster, lurking at the bottom of a lake, uses a cut-out model of the vehicle to lure its prey – in this case an unassuming jogger – into its vicinity. After the monster has snared its victim, it is clever enough to put the collapsed two-dimensional model up again.

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