Toyota
Saatchi & Saatchi, Kuala Lumpur
[3.06.009]
More Info
The Toyota VIOS seems to be so irresistible
that even a sea monster, lurking at
the bottom of a lake, uses a cut-out
model of the vehicle to lure its prey – in
this case an unassuming jogger – into
its vicinity. After the monster has snared
its victim, it is clever enough to put the
collapsed two-dimensional model up
again.
- Client Toyota
- Ad Agency Saatchi & Saatchi, Kuala Lumpur
- Art Director Ong Kien Hoe
- Copywriter Primus Nair
- Production Company Passion, London
- Director Jamie Quah