Toyota “Humanity” (01:00) #
In this spot, the Toyota’s features are –
as echoed in the tagline – treated to an
especially “human touch” makeover. During
the drive through town, the busy
“Toyota Men” act not only as a human
seat, safety belt, or wiper, but are even
inside the headlights, guiding the car
around a bend. With the help of arrows,
one of them provides assistance while
the car is parallel-parking, and an attentive
man in the boot immediately turns
on his flashlight when the driver opens it
to reach in for his bag. That special
human touch is on hand to assist no
matter what might be needed.