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Saatchi & Saatchi, Sydney

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Toyota Landcruiser “Born of the Earth” (00:30) #
Awe-inspiring time-lapse photography
and camera angles are the mark of this
Toyota spot. The birth of the new Land
Cruiser can, we are told, be traced back to
times in which the rough, untamed forces
of nature were still raging in uncontrolled
fashion. One follows the narrator over
mountain ranges, deserted country and
torrential streams. A rolling rock formation sweeping across the country finally
spawns the new Land Cruiser. Strapline:
“Born of the earth. New Land Cruiser
200.”

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Toyota Landcruiser “Born of the Earth” (00:30) # Awe-inspiring time-lapse photography and camera angles are the mark of this Toyota spot. The birth of the new Land Cruiser can, we are told, be traced back to times in which the rough, untamed forces of nature were still raging in uncontrolled fashion. One follows the narrator over mountain ranges, deserted country and torrential streams. A rolling rock formation sweeping across the country finally spawns the new Land Cruiser. Strapline: “Born of the earth. New Land Cruiser 200.”

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