![Toyota](https://www.luerzersarchive.com/wp-content/uploads/2008/01/39231.jpg)
Toyota
Saatchi & Saatchi, Sydney
[1.08.005]
More Info
Toyota Landcruiser “Born of the Earth” (00:30) #
Awe-inspiring time-lapse photography
and camera angles are the mark of this
Toyota spot. The birth of the new Land
Cruiser can, we are told, be traced back to
times in which the rough, untamed forces
of nature were still raging in uncontrolled
fashion. One follows the narrator over
mountain ranges, deserted country and
torrential streams. A rolling rock formation sweeping across the country finally
spawns the new Land Cruiser. Strapline:
“Born of the earth. New Land Cruiser
200.”
- Client Toyota
- Ad Agency Saatchi & Saatchi, Sydney
- Art Director Peter Buckley
- Copywriter Tim Brown
- Production Company Goodoil, Moore Park
- Director Matt Murphy
More: Saatchi & Saatchi Sydney
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