Toyota
Saatchi & Saatchi, Sydney
[3.10.141]
More Info
Toyota 4WD Range: “Country Australian Border Security – Nothing Soft Gets In” [01:00]# Australia’s Border Security is instructed not to allow anything “soft” into the country. The members of the forces take their job very seriously, conducting extremely thorough searches of cars, admitting neither little lapdogs nor tofu, and definitely no men with a shaved chest or turned-up shirt collars. They themselves drive around in a Toyota SUV, constantly combing the country for people or objects that have gone soft. Super: “Nothing soft gets in.”
- Client Toyota
- Ad Agency Saatchi & Saatchi, Sydney
- Art Director Vince Lagana
- Copywriter Steve Jackson
- Production Company Prodigy
- Director Tim Bullock