Toyota
Saatchi & Saatchi, New York
[2.18.138]
More Info
Toyota “Good Odds”#
When Lauren Woolstencroft was born in 1982 without lower legs and only one forearm, her odds of winning an Olympic medal would have been one in a billion. Yet, as the odds count down on the screen, she went on to become a multiple Paralympic gold medalist in the
super-G und slalom, demonstrating that anything is possible when you are “free to move.” Toyota accompanied her on the road to these impressive achievements. Pay-off: Start the impossible. Toyota.
- Client Toyota
- Ad Agency Saatchi & Saatchi, New York
- Creative Director Jason Schragger
- Director Ivan Zacharias , John Hillcoat
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