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Toyota de Puerto Rico

Badillo Nazca Saatchi & Saatchi, San Juan

[4.17.047]

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Toyota “Grandpa”
A grandfather being rudely awakened each morning –
and never getting to sleep late – in what appears to be a strictly run care home. It turns out he is secretly picked up every evening by his grandson in a Toyota to spend the night out hitting the high spots – dancing, clubbing, swimming, etc. – before being brought back again in the wee hours. So that’s why he’s always so tired. Pay-off: Good things are made to last.

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Toyota “Grandpa” A grandfather being rudely awakened each morning – and never getting to sleep late – in what appears to be a strictly run care home. It turns out he is secretly picked up every evening by his grandson in a Toyota to spend the night out hitting the high spots – dancing, clubbing, swimming, etc. – before being brought back again in the wee hours. So that’s why he’s always so tired. Pay-off: Good things are made to last.

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