Toyota de Puerto Rico
Badillo Nazca Saatchi & Saatchi, San Juan
[4.17.047]
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Toyota “Grandpa”
A grandfather being rudely awakened each morning –
and never getting to sleep late – in what appears to be a strictly run care home. It turns out he is secretly picked up every evening by his grandson in a Toyota to spend the night out hitting the high spots – dancing, clubbing, swimming, etc. – before being brought back again in the wee hours. So that’s why he’s always so tired. Pay-off: Good things are made to last.
- Client Toyota de Puerto Rico
- Ad Agency Badillo Nazca Saatchi & Saatchi, San Juan
- Creative Director Juan Carlos Rodriguez , Diego Suárez
- Art Director Christian Juarbe , Manuel Valencia
- Copywriter Lorena Berges , Christian Ibarra
- Production Company Salado Films, Buenos Aires
- Director Cali Ameglio