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Toyota Motor North America

Saatchi & Saatchi, Los Angeles

[3.20.108]

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Toyota “Less Drama” “With a Toyota, there’s less drama.” This inmarket campaign takes this thought – centered around the brand’s legendary quality – literally, to convince brand rejectors to consider a Toyota.

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Toyota “Less Drama” “With a Toyota, there’s less drama.” This inmarket campaign takes this thought – centered around the brand’s legendary quality – literally, to convince brand rejectors to consider a Toyota.

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