Toyota RAV4 “Cones” (00:30) #
In this spot, we are witness to a race between
orange-coloured traffic cones and
the new RAV4 from Toyota. Out of control,
the cones chase after the car, attempting
to block its passage whichever
way it turns. In all cases, however, the
silver-coloured ATV manages to escape,
and the cones finally pursue it in hordes
as the car heads out of town. At some
point, however, even the most obstinate
orange pursuer runs out of steam and
rolls over, completely exhausted, at the
side of the road. Tagline: “RAV4. Handle
any road.”