Toyota: “Every Bit Brilliant” [01:00]# This spot focuses on the devotion with which the Toyota Camry is developed: we are shown the people from behind the scenes, hard at work coming up with new ideas. Yet these ideas become fertile only when exchanged between the team, which then work together to make further improvements. This is visualized by car parts floating above their heads that begin to work upon making contact with people. Claim: “Toyota. Oh what a feeling.”