Transport for London: “Awareness Test” [01:00]# In this spot, Transport of London makes use of a recently much-publicized phenomenon to be observed in the psychology of perception to draw attention to cyclists on the road. Viewers are asked to count the passes made by a basketball team and are so absorbed by the task that they fail to spot a bear moonwalking across the screen. Endline: “It’s easy to miss something you are not looking for. Look out for cyclists.”