Transport for London
WCRS, London
[1.09.150]
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Transport for London: “Whodunnit” [01:50]# This spot from Transport for London teaches road safety in the manner of an English detective story: the commercial is a kind of attention test designed to promote awareness of cyclists among other road users. Pay-off: “It’s easy to miss something you’re not looking for.” Endline: “Look out for cyclists.”
- Client Transport for London
- Ad Agency WCRS, London
- Art Director Kit Dayaram
- Copywriter Tom Spicer
- Production Company Gorgeous
- Director Chris Palmer
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