Archive

Shop

Trident

JWT (J. Walter Thompson), London

[2.08.119]

More Info

In a forlorn office building, a man is standing in front of the copier. Apathetically, he sticks a “soft” piece of gum into his mouth and is immediately sucked down through the floor. A surreal journey through dream worlds ensues, in which he appears at a pillow fight dressed as a bunny, only to be blown away by an outsized woman and finally ending up back in his office. Payoff: “Trident Soft. Mess with your Head.”

More: JWT (J. Walter Thompson) London

More: Trident

Lurzer’s Archive

Log In

©2025 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/ 0

Images

Prev Next

Trident

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
In a forlorn office building, a man is standing in front of the copier. Apathetically, he sticks a “soft” piece of gum into his mouth and is immediately sucked down through the floor. A surreal journey through dream worlds ensues, in which he appears at a pillow fight dressed as a bunny, only to be blown away by an outsized woman and finally ending up back in his office. Payoff: “Trident Soft. Mess with your Head.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.