Cyberbullying is as ugly as bullying in real life, but made worse by the fact that people online often enjoy complete anonymity while sometimes being even crueler. This campaign to help combat cyberbullying was made in partnership with body positive influencer Chessie King. It demonstrates what horrible effects digital abuse can have on young
people, yet does so in a humorous manner exposing the absurdity of bodyshaming comments – and the reactions these can provoke. #TrollingIsUgly was released by adam&eveDDB as a pro bono campaign for The Cybersmile Foundation.