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Turtle Fashion

JWT (J. Walter Thompson), Kolkata

[6.15.025]

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Campaign by Indian fashion brand Turtle for their Khadi Collection, depicting significant moments in India’s freedom struggle. Khadi, a hand-spun and hand-woven cloth, was referred to by Mahatma Gandhi as the “livery of freedom” since it made India more independent of foreign products.

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Campaign by Indian fashion brand Turtle for their Khadi Collection, depicting significant moments in India’s freedom struggle. Khadi, a hand-spun and hand-woven cloth, was referred to by Mahatma Gandhi as the “livery of freedom” since it made India more independent of foreign products.

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