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TBWA\Chiat\Day, Los Angeles

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TV Guide “Great Times” [00:30]# A TV set starts addressing its owner, complaining about the constant zapping it is subjected to. The TV tells him to buy TV Guide, which informs its readers in advance about what is on and what is worth watching. If the zapping doesn’t stop, the TV set threatens, it will starts choosing its own station – we see a glimpse of a horrible program called “Polka Time” – and will air this on all its channels.

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TV Guide "Great Times" [00:30]# A TV set starts addressing its owner, complaining about the constant zapping it is subjected to. The TV tells him to buy TV Guide, which informs its readers in advance about what is on and what is worth watching. If the zapping doesn't stop, the TV set threatens, it will starts choosing its own station - we see a glimpse of a horrible program called "Polka Time" - and will air this on all its channels.

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