The place where NASCAR fans will find all tweets of relevance to the sport.

Jan Pautsch: “Twitter has launched its new hashtag landing pages on the back of a partnership deal with NASCAR. The tweets are a
selection of the most exciting comments from drivers, teams and fans sent during the Pocono 400 NASCAR race. The feed was promoted via 15 TV commercials – the first ever to be broadcast by Twitter – that aired during the
race. An intelligently assembled partnership and content concept, an exciting second-screen experience, and a perfect example of how old and new media can mutually fire each other up.”