Tyrolit – Schleifmittelwerke Swarovski K.G.
Heimat, Vienna
[3.19.132]
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Flawless. Forever. Billboard ad for Tyrolit, a brand of knives owned by the Swarovski Group. The billboard started out as an unblemished metallic surface showing only the Tyrolit logo and then, after a period of 30 days during which the surface was completely covered in rust, the knife was revealed.
- Client Tyrolit - Schleifmittelwerke Swarovski K.G.
- Ad Agency Heimat, Vienna
- Creative Director Georg Feichtinger
- Art Director Simon Pointner
- Copywriter Felix Hohmann
- Typographer Katharina Handlos
More: Heimat Vienna
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