U-can
Hakuhodo, Tokyo
[6.17.141]
More Info
U-Can “One Month Daddy And Son – Days Without Mommy”
When Daddy has to look after his little boy alone for a month, things do not get off to a very promising start, However hard he tries, the little lad responds only with tears and screams, stomping his feet in the mud, refusing to eat, and repeatedly crying out for “Mommy” – until, that is, the man pick up a little book entiteld a “Practical Guide to Ren,” handwritten by his mother. It works miracles but there are some things Daddy finds he needs to correct … Payoff: “Good textbooks create a better life.” A commercial for textbooks from U-Can.
- Client U-can
- Ad Agency Hakuhodo, Tokyo
- Creative Director Fumiaki Okada
- Art Director Shuhei Kuwabara
- Production Company Voyager Films, Zurich
- Director Tsugihisa Tanaka