U.S. Sprint
JWT (J. Walter Thompson), San Francisco
[2.89.072]
More Info
U.S. Sprint [00:30]# The award-winning campaign for U.S. Sprint, which excels as a result of the inimitable Sedelmaier touch. In “Conference Call” a business meeting turns farcical when all the telephone connections produce is static. In “Drop Outs” four executives are awaiting an important call from their boss who is somewhere over seas. When it finally comes through, the connection is so bad that the voice comes over in staggered spurts. The only thing that’s loud and clear is the last part” . or we’ll lose the account.” The man on the phone repeats it in the same jerky way it first sounded. The others stare at him in zombied dismay. This wouldn’t have happened if they had the U.S. Sprint FON Card. In “U.F.O.” a telephone connection produces such as awfl sound that it leaves a whole office full of people shell-shocked. One of them is even “thinking early retirement”. In “Phone Bang” we whiteness a man having a nervous breakdown over a terrible connection while in “Vibra Lounger” an unfortunate guy can’t get off his newly delivered vibrating armchair which spins crazily through the room. Meanwhile the victim’s son unsuccessfully tires to make himself understood to the make of the devilish invention of earth phone. “It’s tough doing business overseas”, the VO of “Fine Tongue” goes, while an American tries to get into business with a German. A less than qualified interpreter conveys the American business proposal as “You have a fine tongue an would look good in a loafer” upon which the German looks as if he’s about to have a stroke. BO: We cant make it any easier but now that U.S. Sprint can save you as much as 10 to 25% we can make it a lot cheaper.” “Speed French” introduces the “Bonard School of Speed Languages” as one alternative to paying high phone bills for overseas calls. For those who are not as adept at mastering this difficult are as some the characters in this spot there’s always U.S. Sprint.
- Client U.S. Sprint
- Ad Agency JWT (J. Walter Thompson), San Francisco
- Art Director Shanaz Tabakhsh
- Copywriter Steve Miller
- Production Company Sedelmaier, New York
- Director Joe Sedelmaier