
UBER APACx
Forsman & Bodenfors, Gothenburg
[1.18.042]
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Uber “Boxes”
To the incongruously chirpy strains of The Bare Necessities from Walt Disney’s Jungle Book, the everyday gridlock to be experienced during rush hour in a major Asian metropolis is already in full swing. The sole difference in this jungle is that people are not driving cars but traveling around inside cardboard boxes, yet are getting their same daily dose of frustration, incipient road rage, parking problems, etc., to which they respond with both aggression plus the disregard for pedestrians so frequently exhibited by motorists in such situations.
- Client UBER APACx
- Ad Agency Forsman & Bodenfors, Gothenburg
- Art Director John Bergdahl
- Copywriter Jacob Nelson, Rikke Jacobsen
- Director Adam Berg
More: Forsman & Bodenfors Gothenburg
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