An interactive computer board game in which Delta customers are rewarded for digital cloud-counting. The “most bored” passenger wins a free fl ight.

Mike Caguin: “Delta Airlines has invested heavily in upgrading their fl eet with Delta Studio in-fl ight entertainment. This magically boring game delivers this real benefi t in a memorable way. The ‘most bored person in the world’ wins a flight and all of the in-fl ight movies one can possibly consume. How not boring of them.”