
Under Armour
Droga5, New York
[5.14.142]
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Under Armour: “I Will What I Want”# This new spot for the fashion label introduces us to a completely new side of Gisele Bündchen: in this new role, she is so busy punishing a punching bag that she does not allow herself to be distracted by contradictory social media posts appearing on the wall behind her. Pay-off: I Will What I Want.
- Client Under Armour
- Ad Agency Droga5, New York
- Creative Director John McKelvey, Hannes Ciatti
- Art Director Alexander Nowak
- Copywriter Felix Richter
- Director Jaron Albertin
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