Under Armour
A suite of spots featuring female athletes – among them the founder of the Harlem Run, a stuntwoman, and a sprinter – going through their daily fitness routines. One time, they are seen running through unspoiled woodland, another against a backdrop of anonymous-looking urban architecture. Common to all commercials are reduced camera shots, vertiginously changing perspectives, and spoken-word voiceovers from contemporary writers, their shared credo being: Unlike Any.