Unilever
Ponce, Buenos Aires
[3.17.137]
More Info
Axe “Tommy Hugs”
Tommy Hugs is a “serial hugger,” hugging to
say hello or to say goodbye, and never limiting
himself to a simple handshake – safe, of course,
in the knowledge that Axe deodorant will always
protect him. Luke Lucky Shirt, meanwhile, can’t
stop getting lucky – be it with scratch cards, at
bowling, catching balls, or with the chicks. Hey,
maybe that’s also down to the Axe dry spray
technology he relies on.
- Client Unilever
- Ad Agency Ponce, Buenos Aires
- Creative Director Ignacio Perez de Muro , Eric Chaulet
- Art Director Ignacio Perez de Muro
- Copywriter Eric Chaulet
- Production Company Landia Productions
- Director Agustin Alberdi