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Ponce, Buenos Aires

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Axe “Tommy Hugs”
Tommy Hugs is a “serial hugger,” hugging to
say hello or to say goodbye, and never limiting
himself to a simple handshake – safe, of course,
in the knowledge that Axe deodorant will always
protect him. Luke Lucky Shirt, meanwhile, can’t
stop getting lucky – be it with scratch cards, at
bowling, catching balls, or with the chicks. Hey,
maybe that’s also down to the Axe dry spray
technology he relies on.

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Axe “Tommy Hugs” Tommy Hugs is a “serial hugger,” hugging to say hello or to say goodbye, and never limiting himself to a simple handshake – safe, of course, in the knowledge that Axe deodorant will always protect him. Luke Lucky Shirt, meanwhile, can’t stop getting lucky – be it with scratch cards, at bowling, catching balls, or with the chicks. Hey, maybe that’s also down to the Axe dry spray technology he relies on.

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