Unilever
MullenLowe, Singapore
[6.17.091]
More Info
Clear “Bullish Boss”
A vivid illustration of how dandruff can be caused by stress is provided in this spot for
Clear anti-dandruff shampoo. In black-and-white commercials, first a bride and then a “bullish” boss get so mad they almost explode with anger, finally smashing down phone and floral spray in sheer frustration. They subsequently shrink to become miniaturized figures, discernible only as white specks on dark hair.
- Client Unilever
- Ad Agency MullenLowe, Singapore
- Creative Director Erick Rosa, Madhu Noorani
- Art Director Sheng Jin Ang, Andrew Ho, Andrew Ho, Alex Tan
- Copywriter Daniel Kee
- Production Company Bullet Bangkok
- Director James Teh
More: MullenLowe Singapore
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