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adam&eveDDB, London

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Pot Noodle “#PotNoodleBlackCard” New Piri-Piri Chicken Pot Noodle is just like the nation’s favourite Peri Peri chicken restaurant but spelled differently, considerably cheaper, and in a pot. To support the launch of this new product, the brand is offering a lifetime supply of Pot Noodle, not to a celebrity, but to the best celebrity lookalike in the country. Claim: “You don’t have to be famous – you just have to look like you’re famous.”

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Pot Noodle “#PotNoodleBlackCard” New Piri-Piri Chicken Pot Noodle is just like the nation’s favourite Peri Peri chicken restaurant but spelled differently, considerably cheaper, and in a pot. To support the launch of this new product, the brand is offering a lifetime supply of Pot Noodle, not to a celebrity, but to the best celebrity lookalike in the country. Claim: “You don’t have to be famous – you just have to look like you’re famous.”

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