Unilever/Skip
Borghi/Lowe, São Paulo
[5.10.129]
More Info
Skip: “Black & White” [01:18]# Different colors call for different detergents. That is the message of this clever
black-and-white spot for the Skip washing powder brand. We are told the story of a mountain on which two men meet and go to drink a glass of wine together, and how one of them stains his black shirt. If, however, one watches the spot again and keeps one’s eyes on the white areas, a completely different story is narrated. Super: “Black and White are different stories.”
- Client Unilever/Skip
- Ad Agency Borghi/Lowe, São Paulo
- Art Director Piu Afonseca
- Copywriter Pedro Corbett
- Production Company Dinamo Filmes, Sao Paulo
- Director Ricardo Carelli