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Unilever/Skip

Borghi/Lowe, São Paulo

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Skip: “Black & White” [01:18]# Different colors call for different detergents. That is the message of this clever
black-and-white spot for the Skip washing powder brand. We are told the story of a mountain on which two men meet and go to drink a glass of wine together, and how one of them stains his black shirt. If, however, one watches the spot again and keeps one’s eyes on the white areas, a completely different story is narrated. Super: “Black and White are different stories.”

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Skip: "Black & White" [01:18]# Different colors call for different detergents. That is the message of this clever black-and-white spot for the Skip washing powder brand. We are told the story of a mountain on which two men meet and go to drink a glass of wine together, and how one of them stains his black shirt. If, however, one watches the spot again and keeps one’s eyes on the white areas, a completely different story is narrated. Super: “Black and White are different stories.”

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