UNIQLO LifeWear “Why Do We Get Dressed?”
As we see people pass one another in slo-mo, almost existential question about clothing are being asked. Why do we wear what we do, and why do we get dressed at all? Does it depend on mood, or the weather, or is it to protect ourselves …? Japanese apparel chain UNIQLO and its LifeWear collection concede there is no universal answer but promise to keep asking.