Uniqlo – Because Of Life Campaign
In the first spot for Uniqlo Lifewear, women are seen engaging in some very eccentric moves through a set somewhat reminiscent of the recent Kenzo commercial. The second features a slo-mo sequence of aesthetically pleasing black-and-white images designed to demonstrate the breathability of Uniqlo apparel. In the third, a woman dancing dreamily, and seemingly unobserved, at night in a gas station shop suddenly notices a man outside is watching her.