Inspired by the style and design of the Toyota C-HR, this website offers an interactive drawing experience in which the keyboard can be used to create new works of art.

Christian Daul: “Toyota’s experiential website gives a sense for the lines and shapes of the C-HR model. It plays with lines, colors and sound, all created by the user and based on the work of London’s artists collective Field. A contemporary way to engage people with a car model – and far from the glossy metal stuff so often seen in this category.”