United Biscuits
Fred & Farid, Shanghai
[1.10.022]
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McVitie’s: “English but…” [00:54]# A spot full of British paradoxes: despite the constant rain, the girls in England run around half-naked; they have a queen whose husband is only a prince; they are members of the EU but pay in pounds; they invented football but their coach is an Italian. And, finally, they are absolutely clueless when it comes to cooking yet nonetheless make good biscuits. Super: “They’re English, but they’re good.“
- Client United Biscuits
- Ad Agency Fred & Farid, Shanghai
- Art Director Thomas Raillard , Laurent Leccia
- Copywriter Farid Mokart , Thomas Raillard , Laurent Leccia
- Production Company Spy Films, Toronto
- Director Trevor Cornish