![United Way](https://www.luerzersarchive.com/wp-content/uploads/1992/06/11656_5_06287d1cc87196a2ba5581b361417308.jpg)
United Way
Publicis, Indianapolis
[6.92.061]
More Info
Your 5-year-old is playing on the swing in the schoolyard. And the higher he goes, the more he laughs. The air is crisp. And his laughter is so pure, that it enters your ears, and goes directly to your soul. You´re are giggling, and laughing and shouting together, when suddenly he says, “Look, Daddy, watch me fly!” And as you realize that he means it, and you reach to break his fall, his blond head strikes the pavement. And he never walks again. Claim: It happes. Just like that.
- Client United Way
- Ad Agency Publicis, Indianapolis
- Art Director Vince Cooke
- Copywriter Steve Fechtor
- Photographer Mark Katzman
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