United Way Canada
Publicis, Toronto
[1.09.153]
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United Way Canada: “Homeless” [00:30]# A homeless person is lying on the street while, all around him, busy people bustle their way by. Suddenly, he raises his hand and pulls his face off his head like a mask. Shoes and clothing peel away until he stands up dressed in work clothes and joins the people streaming by. Pay-off: “What you’re really giving is a way out.”
- Client United Way Canada
- Ad Agency Publicis, Toronto
- Art Director Kenneth Fothergill
- Copywriter David Savoie
- Production Company Sons & Daughters
- Director Mark Zibert , Sean Cochrane