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FCB, Chicago

[5.94.058]

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During World War II FCB developed the character of Little Lulu for Kleenex. She became so popular a trademark that she continued to appear for 16 years and even had her own billboard on Times Square.

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During World War II FCB developed the character of Little Lulu for Kleenex. She became so popular a trademark that she continued to appear for 16 years and even had her own billboard on Times Square.

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