Copy in left part of spreads: Ouch, ouch, ouch… Copy in right part of spreads: What´s wrong with you? You´re feeling dry? -Yes. -Too little mooisture? -Yes. -You know that this is because of the shower gel? -I know. -You don´t use Sanex? -No. -Would you like to try it? -Yes, please. Claim: The new moisturizing shower gel by Sanex. Healthy skin.