Campaign
Saatchi & Saatchi, Paris
[1.99.097]
More Info
Norauto “Falasie” [00:45] + “Fourmis” [00:50]#
A couple of commercials for the Norauto brand of car parts and accessories. The first one advertises the brand’s tires: A female freeclimber tries to scale a rock wearing high heels – not very successfully, as one can imagine. This is, of course, to illustrate what may happen if one’s car is equipped with the wrong kind of tires. The second commercial opens with a close-up of ants carrying pieces of noodles and vegetables around. When the camera pulls back to see that these are the remains of a boy’s lunch thrown up by the roadside. Pay-off: “Without Norauto shock absorbers it may not just be your lunch that winds up by the roadside.”
- Client Norauto
- Ad Agency Saatchi & Saatchi, Paris
- Art Director Jean-Marc Tramoni
- Copywriter Marc Rosier
- Production Company Quad Productions, London
- Director Rémy Belvaux