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Leo Burnett, Copenhagen

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Gori Wood Protection “Moonlight,” “Parents” + “Wrinkles” [00:15]# Deliberately cheap is the look of these three commercials for Gori wood protection. The “puppets” are roughly hewn pieces of wood. In the first, two of them are seen in a car about to make love. One turns to the other and asks: “I hope you are protected.” In the second, a piece of wood meant to be a baby lies in its crib and cries for fear of woodworm, and in the third a wooden lady frets about the wrinkles her mirror shows her.

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Gori Wood Protection "Moonlight," "Parents" + "Wrinkles" [00:15]# Deliberately cheap is the look of these three commercials for Gori wood protection. The "puppets" are roughly hewn pieces of wood. In the first, two of them are seen in a car about to make love. One turns to the other and asks: "I hope you are protected." In the second, a piece of wood meant to be a baby lies in its crib and cries for fear of woodworm, and in the third a wooden lady frets about the wrinkles her mirror shows her.

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