Campaign
Garbergs, Stockholm
[1.98.077]
More Info
Spendrups “No additives. Just Beer” [01:00]# Spoofing investigative documentaries, this commercial for Spendrup’s beer shows some of the horrible results drinking beer with additives can have. One of a pair of identical twins turns into a pig-faced monster, a supermodel who used to appear in commercials for additive saturated beer gets into the habit of catching insects with her long tongue, party animals start falling into states of apathy. Only Spendrup’s beer will prevent such undesirable transformations. Their claim: “No additives. Just beer.”
- Client Spendrups
- Ad Agency Garbergs, Stockholm
- Art Director Patrick Emt
- Copywriter Martin Gumpert
- Production Company Traktor, Venice
- Director Lars Larsson