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Colle+McVoy, Minneapolis
[4.97.091]
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Cliff Notes “Fire” [00:30]# Cliff Notes are internationally distributed study materials, offering summaries and background information on classic literature. The little yellow booklets present a popular resource for students like the two lads in this spot who visit the Annual Fireman´s Ball Parade. A fireman´s flare misfires, hits a paperwall-house, and the fire speads to the bookmobile. Having their Cliff Notes on Ray Bradbury´s “Fahrenheit 451” handy, they can see the “irony” of the situation. (In “Fahrenheit 451”, an American classic, it is the job of firemen to burn books, not to put out fires.)
- Client Cliff Notes
- Ad Agency Colle+McVoy, Minneapolis
- Art Director Larae Netten
- Copywriter Dave Keepper
- Production Company Harmony Pictures, Burbank, Los Angeles
- Director Bill Scarlet
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