Campaign
M&C Saatchi, London
[3.97.078]
More Info
PPP Healthcare “X-Ray” [00:40]# A man is being persuaded by his shadow to go in for one of PPP´s regular health check-ups. As soon as he reaches the clinic, he becomes a moving X-Ray and is seen going through a series of tests, at the end of which titles appear with the message “With regular health checks, we look after you inside out.” Using totally new technology, 207 different bones and 1250 different X-Ray frames of body parts were shot at Heathrow Airport and subsequently assembled.
- Client PPP Healthcare
- Ad Agency M&C Saatchi, London
- Art Director David Graham-Dâo
- Copywriter Jones Angela
- Production Company The Paul Weiland Film Company, London
- Director Graham Fink