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Campaign
Studer & Wohlgemuth, Zurich
[4.99.078]
More Info
Swica “Forever Young” [00:45]#
A naked man and a naked woman making love. There would be nothing special about presenting a scene such as this in advertising, were it not for the age of the protagonists, who must be in their 70s. The claim of this spot for the Swica insurance company is “For him she will always be 30. For us too” thus explaining the unusual sight.
- Client Swica
- Ad Agency Studer & Wohlgemuth, Zurich
- Art Director Robert Wohlgemuth
- Copywriter Stephan Klein
- Production Company Pumpkin Film, Zurich
- Director Julia Jason
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