Campaign
McCann Lowe, Brussels
[4.99.112]
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Minouche Stockings “Hairdresser” + “Stewardess” [00:20]#
As the claim for Minouche brand stockings, “For getting boyfriends – but never girlfriends,” implies, the theme of the commercials is female rivalry. Women showing off their legs in flattering Minouche stockings can apparently count on other women getting even – here a hair dresser rashly cutting off a customer’s long tresses and a female passenger on a plane intentionally tripping up a Minouche-searing stewardess.
- Client Minouche
- Ad Agency McCann Lowe, Brussels
- Art Director Florence Gobert
- Copywriter Stéphane Opdenbosch
- Production Company SAB Productions
- Director Jean-Pierre Vergne
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