The aim of the new Jeu de Paume is to catch art on the rebound. (Explanation: The “Jeu de Paume” is a museum in Paris that takes its name from an old French ball game. The newly established “Galerie Nationale du Jeu de Paume” is given over exclusively to modern art. The visuals of these ads show excerpts from the work of Jean Dubuffet. UAP, the biggest French insurance company, is the sponsor of the museum´s activities.)