Campaign
Saint-Jacques Vallee Young & Rubicam (Y&R), Montreal
[3.91.011]
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Speech bubble: Two little leaves for Madame Vallée … Two little leaves for Monsieur Turcotte … Two little leaves for Mademoiselle Tremblay. Excerpt from the long copy: Lechimi Rasiah is a tea-picker in Sri Lanka. She selects only the enderest tea leaves.The two leaves at the top of the tea plant. Those which get the most sunlight, so she was told … Claim: Salada. The aroma of the world.
- Client Salada
- Ad Agency Saint-Jacques Vallee Young & Rubicam (Y&R), Montreal
- Art Director Roger Gariepy
- Copywriter Martin-Eric Ouelette
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